Practicals

Founder Content

You get the theory from someone who has already done it. Then you make your own, and nobody goes home till you have a piece of content.

A retro film camera

What happens

  1. Content that really works
  2. Founder Brand Blueprint
  3. Create with fellow founders
  4. Hit that record button!!!
  5. Thumb rules of scripting, shooting, editing
A room of people working togetherA notebook and a yellow sticky noteA room in Ahmedabad

The first time we ran this

Someone came in who had never published a video. They left with their first one. It got 4,000 views in three days, and they have posted four times a week ever since.

My reels get no views. Will this fix that? +

Views come from the first three seconds and from having something worth saying. Both get worked on here. The algorithm does not, and nobody in the room will pretend otherwise.

I hate being on camera. +

Most founders do. You still hit record, because that is the only thing that makes it smaller. You choose the format and faceless counts. You leave with a piece either way.

I post for two weeks and then stop. +

That happens to almost everyone, and it is a planning problem. You leave with a plan you wrote yourself, sized to the hours you actually have.

Can't I just pay someone to make my content? +

You can, and plenty of people will take the money. They can shoot and they can cut. They cannot have your point of view, and that is the part that makes a founder's content work. Learn it once, then hand over the rest.

What do I bring? +

A charged phone with free storage. No professional gear is expected. If you own a tripod or a mic, bring them. Don't write a script beforehand.

How long, and where? +

9 AM, not 9:15. It ends when your piece is made, which is about three hours. A centrally located venue in Ahmedabad, and you get the address with your invite.